How to use Stock Footage Video in Web Design project


51% of marketers have marked high-quality stock videos to give the best ROI. Just like how images took over the internet ruling over written content a few years ago causing a lot better user engagement rates. Videos now are overriding the images claiming more user engagement in the digital world. 

When the conversion rate is high for videos, it is normal for businesses to be wanting more videos on their official website and we say why not in this case. Thus, it has become normal for the web designers to look for a high-quality stock video or free Indian stock footage for their Web Design project.

How to use Stock Footage Video in Web Design project
There are multiple ways of using stock video footage on a website to get the maximum ROI. While web designers use their creativity to introduce new ideas, here are the top trending ways to use stock footage videos effectively.

  • The header of the website
Moving headers are the first thing to catch your attention and can cause an amazing ROI level. If done right, free Indian stock footage by pairing it with a great CTA (Call To Action.)

  • Landing Page
The most important page of the website. High-quality stock videos can be a great way to introduce your brand story in an interactive way. This time not in the header but in the body.

  • Parallax Scrolling
This is going out of the box. Asymmetrical scrolling is a new thing. Not only does it make the website more interactive but Stock Footage Video adds a certain depth to the website giving all the priority to the copy on the website.

  • As a Copy
Another popular way to use Stock video footage on the website is by incorporating videos in the text itself. A popular strategy in the travel websites is the use of videos behind or rather inside the text. Adds a lot more aesthetics to the website and makes things look more interesting.

  • Replace Copy 
You don't need to write a copy and make your viewers read when you can explain so much just by using free Indian stock footage.

Conclusion
Brand storytelling has gained a lot more importance in the last few years and thus using High-quality stock video in web design projects has not just proved to be updated but also gives results.
Location: India

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