Learn using stock video footage in marketing videos in 2020


Social media is buzzing with new content, and to stay up to date your business needs to be equally updated. While producing videos has become extremely important for businesses given the growth and potential of video marketing, producing them so often can mean unnecessary expenses if that is not your main business.
Solution? Learn to use HD stock video footage in your marketing videos. You might question its ability to meet your story requirements, but only till you check out websites like Knot9. Once you start typing keywords (requirements) on the website, you will be amazed to see how large the library of 4K video clips can be. All you need to do is use them seamlessly in your brand story.
Let's learn the steps to use High-quality stock footage
1.      Create a storyboard or write a script.
2.      Search the required 4K video clips on HD stock video footage websites
3.      Select suitable 4Kvideo clips and download the watermarked versions.
4.      Edit the video clips and create the video in slides using an easy to use software like canva.
5.      Play through. Record and add voiceover or music if required. 
6.      Finalize the design, then purchase the chosen HD stock video footage.
7.      Create the final video on software like iMovie.
8.      Test the video for sound and speed and take feedback before using it for your brand's video marketing.
For example, imagine the effects of Diwali or Holi sale promotion for your brand first in the market ahead of the festival. Every business requires them to engage their customers and attract new ones for better business. Videos have particularly proven to be effective in this case. While videos will keep dominating the marketing world in 2020, given the current trends of startup marketing high on efficiency, the use of free Indian stock footage becomes the most profitable option for even the big brands.

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